OUR VALUES
Honesty and Fairness
As Durukan Şekerleme employees, we must act honestly and fairly in our relations with all persons and institutions we are in contact with and in all matters. The name of our company is a source of pride for us and should evoke a sense of trust in everyone we are in contact with.
Customer Satisfaction
It is part of Durukan Şekerleme’s goals and culture to fully understand, comprehensively evaluate and respond to customers’ needs and to live in a customer-oriented manner.
Innovation
One of the main goals is to find and implement innovations that will make Durukan Şekerleme products, services, ways of doing business and processes more effective and efficient for both company employees and customers.
Teamwork
At Durukan Şekerleme, in order to be a successful organization and meet the changing needs of customers, corporate and geographical boundaries are removed and a culture of working together is adopted. Employees are expected to bring all their skills and knowledge to the company both in their individual work and within the team.
Leadership
Durukan Şekerleme aims to create leadership at all levels. Leaders are the people who create and share a vision in line with the company’s goals, step forward to achieve difficult goals, guide, empower and encourage people, and bring out individual and team success. Leaders maintain good relations with all employees in order to share and support ideas and to spread the best ways of doing business within the company. In this context, all managers at Durukan Şekerleme should be role models and mentors for the employees they are responsible for.
Productivity
At Durukan Şekerleme, it is aimed to get results for the purposes and to work in the most efficient way. When Durukan Şekerleme employees are committed to doing a job, they should complete that job on time in the best, most accurate and most efficient way possible and look for ways to do that job even better next time.
Social Responsibility
Durukan Şekerleme has adopted the principle of voluntarily contributing to a better society and environment. In this context, it is essential that the company’s suppliers or business partners comply with international norms on issues such as human rights, occupational health and safety and protection of the work environment.
Environmental Protection
The Company, its suppliers and business partners must take care not to harm the environment in their operations.
Transparency and Accountability
Issues such as sharing the company’s financial reports transparently or not using the company’s facilities for personal interests by the managers are important for Durukan Şekerleme values. In other words, Durukan Şekerleme adopts a transparent and accountable management style.
Continuous Improvement
The most important way for Durukan Şekerleme to achieve its goals is to continuously strive to make each passing day better than the previous day. In order to approach zero error, maximize efficiency, and ensure 100% customer satisfaction and loyalty, Durukan Şekerleme is based on the understanding of ‘continuous improvement’ as its main activity with the full participation of its employees.
Simplicity
Durukan Şekerleme adopts the lean production approach that simplifies the product creation process by eliminating waste in order to perfect all its activities and achieve maximum product quality. With a lean and transparent understanding, all employees within the company should be able to see the whole system and create value.
Equality
Durukan Confectionery always aims to keep the civilized welfare level of the country and the nation at a high level in the light of science and philosophy, based on contemporary social values. At Durukan Şekerleme, a working culture of equality with its employees who have adopted this goal as a goal for themselves, regardless of any thought, belief, gender, color, language, geography
