Durukan Family has been operating in the food sector since 1976 as distributor, wholesaler and supermarket owner. Durukan focused on being a confectionery product manufacturer in 1993 with the vision of expanding the business. First, it started to produce lollipops to sell under the Durukan brand in the domestic market, and then grew in exports with the Durukan brand.
In 2003, as a result of a special agreement with PepsiCo-Frito Lay, it became the sole supplier of lollipop products of the local Rocco brand, a PepsiCo-Frito Lay brand. At the same time, Durukan branded products are everywhere around the world; It is sold in America, European Countries, Middle East, Africa and Far East countries. Known as high-capacity and high-quality products in these markets, Durukan branded products are rapidly advancing towards becoming a world brand.
In 2014, Durukan Confectionery completed its new factory and moved, and in 2015, all product groups were brought under the umbrella of Durukan U and Durukan Jox brands. While the U brand, created by following current trends, is aimed to inspire the young audience, the Jox brand, which is full of fun and surprises, is aimed at mothers and children.
It produces different product groups with Sweet Route, MOM Magical Organic Moods and Super Duper brands. While Sweet Route consists of products that add main happiness when we are with our loved ones on special occasions, holidays and celebrations, Magical Organic Moods is the brand of delicious confectionery with organic components, clean content, real fruit extract and vitamin added. Super Duper, on the other hand, offers a product group that contributes to the immune system consisting of vitamin and mineral components for both children and adults. With the Super Duper Kids Zero product group, it added sugar-free vitamin and mineral added products to its portfolio. As of 2023, the brand category and product group will continue to grow by diversifying.
The most interesting product in this new product range, the chewable candy dragee, took 3 years of scientific and production preparation research and the results were very successful. With this success, Durukan confectionery has become the second largest producer worldwide.
Durukan Confectionery produces chewable candies in many flavors, gummy, powder-filled and different flavored lollipops, organic, sugar-free, 2-colored fruit-juiced lollipops with vitamin and mineral added, liquid or gum-filled hard bonbons with multiple flavors, and fruity, sour, flat lollipops. Durukan Confectionery operates in its new production facility, which has all of the AIB, BRC, IFS, GMP, Sedex, ISO 9001, ISO 22000 and Halal certificates.
Durukan Confectionery’s ability to produce high-quality products with innovative and effective solutions has enabled it to easily produce consumer-oriented products and thus export both its own branded products and contract branded products to more than 50 countries. Durukan Confectionery aimed to provide timely and high standards of service and support with honest, high quality, standardized products with its business partners all over the world, and aimed to do healthy and sustainable trade.